Farm an area

Pick a farm you can actually service, work out what the data says about it, and keep a cadence that compounds.

1 min readUpdated August 3, 2026

Choosing and working a farm

Pick for turnover, not size
Four hundred homes with healthy turnover beats two thousand where nobody moves. Turnover is the number that decides whether the farm can pay for itself.
Farming
Know the area better than the residents do
What sold, what it sold for, how long it took, what is sitting. That is the content — and it is the only content residents cannot get from anywhere else.
Market data
Hold a cadence you can sustain for a year
Monthly for twelve months beats weekly for six weeks. Farming pays on the twelfth touch, not the second, and the agents who lose money at it are the ones who stop at four.

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How to — Get one thing done

Pick a farm you can actually service, work out what the data says about it, and keep a cadence that compounds.

1 min readUpdated August 3, 2026

Pick for turnover, not size
Four hundred homes with healthy turnover beats two thousand where nobody moves. Turnover is the number that decides whether the farm can pay for itself.
Farming
Know the area better than the residents do
What sold, what it sold for, how long it took, what is sitting. That is the content — and it is the only content residents cannot get from anywhere else.
Market data
Hold a cadence you can sustain for a year
Monthly for twelve months beats weekly for six weeks. Farming pays on the twelfth touch, not the second, and the agents who lose money at it are the ones who stop at four.