What the score is
A number that ranks intent signals: which surface the lead came from, how complete their information is, whether they gave a phone number, whether they ran a tool to a conclusion, and how specific they were about area and timing.
It is an ordering device for a busy inbox. It is not a prediction, and it has never met the person.
Roughly what moves it
Indicative, not the algorithm. Treating the score as a ranking is safe; treating a 60 as twice as good as a 30 is not.
| Signal | Effect |
|---|---|
| Came from a valuation or net-proceeds tool | Up — a seller costing a sale is close to a decision. |
| Completed a calculator and asked for the report | Up — they wanted the numbers enough to give an email. |
| Gave a phone number as well as an email | Up — reachability is the strongest cheap signal there is. |
| Named a specific property or street | Up — specificity correlates with timeline. |
| Generic enquiry, city only, no timeline | Down — genuinely early, and worth nurturing rather than calling twice. |
Routing
Routing decides who gets the lead, from the area and intent it carries. Geography first, then intent — a seller lead in Milton goes to whoever covers Milton listings rather than to whoever is next in a rotation.
Where nothing matches, the lead goes to the shared inbox rather than nowhere. A lead sitting unassigned because no rule fitted is the worst outcome, and worse than a slightly wrong assignment.