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Connectors

Each connector, what it does once connected, and what breaks if it is not.

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What each one gives you

ConnectorOnce connected
CalendarShowing requests check your real availability, and confirmed showings appear on your calendar. Without it you will double-book.
EmailCampaigns and replies send from your own address, and your sending reputation is yours rather than shared.
Marketing and adsAd performance and spend read back against the leads they produced, so cost per lead is a real number rather than an estimate.